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How to Tell a Story on Social Media

How to Tell a Story on Social Media

In the venerable words of Britney Spears, “gimme more, gimme more, gimme gimme more.” The basic Instagram, Facebook, YouTube and Twitter isn’t enough for consumers today. Now, companies are turning to Snapchat and Instagram Stories to give the content that...
Copy Is Not Dead! How To Write Great Digital Copy

Copy Is Not Dead! How To Write Great Digital Copy

In the digital age where everything is a click or a swipe away, and images and video seem to have all the say, whatever happened to good old-fashioned words? Even though your average ad in 2017 won’t usually have as much copy as this classic Rolls-Royce ad (long...
Our Tips for Optimizing Your Social Media Reputation

Our Tips for Optimizing Your Social Media Reputation

The world has changed. We’re long past the point of no return with digital media, so let’s stop saying the “world is changing”, and let’s think differently to adapt to this new era. Today EVERYONE in business needs to have some sort of digital, visible presence online...
Why (Original) Content Marketing Is Key

Why (Original) Content Marketing Is Key

Good advertising, especially digital advertising, needs to capture attention and hold it for at most a few seconds. It also needs to feel genuine and, original to what your business and service is about. This sounds pretty obvious, and it should be! But there’s...
What We Mean When We Say “Brand Identity”

What We Mean When We Say “Brand Identity”

You’ve probably heard the phrase at some point, brand identity. Almost certainly you’ve heard of branding. But what exactly is everyone talking about when they talk about brand identity? A lot of marketing businesses and advertising agencies like to talk about...