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The Power of Copy in the Digital Age

The Power of Copy in the Digital Age

When you think of copy, what comes to mind? Is it a bunch of words that take up too much space from an image or juicy graphics? Is it something you feel takes too much time to read, so you just skim it? If all you saw was a picture of a product or service on a page or...
How to Encourage Customer Engagement

How to Encourage Customer Engagement

Expressive natures A byproduct of the saturation of smartphones that allow all sorts of people to communicate and stay connected is their ability to be an integral part of each other’s lives to the point where instantaneous responses to major or minor events and...
Copy Is Not Dead! How To Write Great Digital Copy

Copy Is Not Dead! How To Write Great Digital Copy

In the digital age where everything is a click or a swipe away, and images and video seem to have all the say, whatever happened to good old-fashioned words? Even though your average ad in 2017 won’t usually have as much copy as this classic Rolls-Royce ad (long...