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The Future of Direct Marketing

The Future of Direct Marketing

Reaching the right customers is the key to a successful marketing campaign. In the modern world, there are two obvious ways to directly target people: through their actual mailbox or through their email inbox. For businesses with a limited budget, it’s important to...
Our Tips for Optimizing Your Social Media Reputation

Our Tips for Optimizing Your Social Media Reputation

The world has changed. We’re long past the point of no return with digital media, so let’s stop saying the “world is changing”, and let’s think differently to adapt to this new era. Today EVERYONE in business needs to have some sort of digital, visible presence online...
Why (Original) Content Marketing Is Key

Why (Original) Content Marketing Is Key

Good advertising, especially digital advertising, needs to capture attention and hold it for at most a few seconds. It also needs to feel genuine and, original to what your business and service is about. This sounds pretty obvious, and it should be! But there’s...
What We Mean When We Say “Brand Identity”

What We Mean When We Say “Brand Identity”

You’ve probably heard the phrase at some point, brand identity. Almost certainly you’ve heard of branding. But what exactly is everyone talking about when they talk about brand identity? A lot of marketing businesses and advertising agencies like to talk about...