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What We Mean When We Say “Brand Identity”

What We Mean When We Say “Brand Identity”

You’ve probably heard the phrase at some point, brand identity. Almost certainly you’ve heard of branding. But what exactly is everyone talking about when they talk about brand identity? A lot of marketing businesses and advertising agencies like to talk about...
Why You Need To Leverage Digital Advertising Today

Why You Need To Leverage Digital Advertising Today

It’s no surprise that on a blog for a digital advertising agency like YellowBox, we’re going to say you need to switch over to digital advertising. Or at the very least, start committing some of your advertising towards digital markets. But to really explain why...
Our #1 Tip For Making Good Ads

Our #1 Tip For Making Good Ads

If you’re in the business world today you’ve probably heard and keep up with enough acronyms you’ve thought about writing a book on them (haven’t we all). We both know we don’t need, or want, to repeat those acronyms any more times than we have to in a single day,...
How to Choose Logo Fonts

How to Choose Logo Fonts

Font logos, more so than abstract graphic logos, fall out of style quickly. Without having to do an update every few years, erring on the side of timeless is always best. Many fonts can get dated really fast. Check out dafont.com. They all look great. But most would...