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The Power of Copy in the Digital Age

The Power of Copy in the Digital Age

When you think of copy, what comes to mind? Is it a bunch of words that take up too much space from an image or juicy graphics? Is it something you feel takes too much time to read, so you just skim it? If all you saw was a picture of a product or service on a page or...
Is Branding Your Business Worth It?

Is Branding Your Business Worth It?

It’s easy to think brands are for large corporations like Apple, Target or Whole Foods. But creating an identity is even more important if you’re a small business. Branding your business helps give your business its unique personality from the way content...
How to Design a Website for SEO

How to Design a Website for SEO

How to Design a Website for SEO   Trying to get your website ranked on the first page of Google? One of the first things you need to be thinking about is designing your site for SEO and digital marketing success. Here are some tips and tricks to make your site a...
The Future of Direct Marketing

The Future of Direct Marketing

Reaching the right customers is the key to a successful marketing campaign. In the modern world, there are two obvious ways to directly target people: through their actual mailbox or through their email inbox. For businesses with a limited budget, it’s important to...
How to Encourage Customer Engagement

How to Encourage Customer Engagement

Expressive natures A byproduct of the saturation of smartphones that allow all sorts of people to communicate and stay connected is their ability to be an integral part of each other’s lives to the point where instantaneous responses to major or minor events and...
Will you…engage with my content?

Will you…engage with my content?

Think of a brand that creates engaging and memorable content. They probably have a consistent and unique “voice” in their content and audience interaction. With millions of companies on social media, it’s imperative to stand out in every way you can. Creating original...
Don’t Follow Brands, Become a Brand

Don’t Follow Brands, Become a Brand

LinkedIn is a great way to leverage your personal brand to further your business or career. You are an extension of your brand and taking advantage of that puts you a huge step above your competition that isn’t optimizing their individual brand. We’ll skip past...