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How to Approach Writing a Commercial

How to Approach Writing a Commercial

Questions to Ask Yourself When Writing a Commercial When you’re writing the narrative for an advertisement, story is the most important aspect when trying to keep the attention of your audience. While there are many more points to consider when constructing your...
What We Mean When We Say “Brand Identity”

What We Mean When We Say “Brand Identity”

You’ve probably heard the phrase at some point, brand identity. Almost certainly you’ve heard of branding. But what exactly is everyone talking about when they talk about brand identity? A lot of marketing businesses and advertising agencies like to talk about...