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How to Design a Website for SEO

 

Trying to get your website ranked on the first page of Google? One of the first things you need to be thinking about is designing your site for SEO and digital marketing success. Here are some tips and tricks to make your site a lean, mean, SEO machine.

 

1. User Experience

First, create user personas for your target market. That way you’ll have a better understanding of what your users want and need, which will enable you to build an intuitive experience for them. Good user experience will lead to more time spent on your website, higher volumes of inbound links, a healthy amount of social shares, and stronger leads.

 

Focus on…

Who would use this content?

What problem are they trying to solve?

What other websites do they frequent?

 

2. Mobile

In 2018, a responsive and mobile friendly website is an absolute must if you’re hoping to make gains in organic search visibility. Mobile is how your prospective customers are searching for and browsing your site. From an SEO perspective, it’s the mobile version of your site that will be used by the search engine to review and rank your site.

 

Focus on…

Dynamic content that changes

Optimized Images

Correct padding and spacing

 

3. Information Architecture

You are looking to structure the information about your business in a way that is understandable. This is relevant to services, blog posts, and FAQ content and about anything else that is an entity within your business. Things should be organized in a way that makes sense and simplifies navigation and discovery. A three to four level approach ensures that most content can be easily navigated within a few clicks.

Example-

Homepage

High-level categories

Subcategory

Individual document

 

Focus on…

Page layout. Important elements should have more prominence.

Site navigation. Clearly point users in the right direction.

URLs. A sensible naming convention helps provide yet more context for humans and search engines.

 

4. Creating & Planning Relevant Content

Search engines like to serve fresh content and creating updated relevant information is a great way to keep your site growing and active. Starting a blog that answers common queries related to your business will help search engines to index your content. It can even help you rank for longer tail keywords.

 

Focus on…

Quantity. Every blog post you publish is simply another page for your website.

Adding Keywords. Blogs provide ample space to go into depth on your keywords in a natural, non-robotic way.

Keep them brief. Providing in-depth and accurate information in a brief number of words will meet your user’s expectations. 

 

5. Keyword Targeting

Once you have a solid structure for your site it’s straightforward to create your keyword strategy. If we look at an example of a site hierarchy, then adding keywords is a natural progression. For example, you’ll see best results when your page title matches your headers, ties out to your URL, and is part of your interlinking strategy.

 

Focus on…

Choice. Pick keywords that both describe your information, and are words your target audience would use.

Placement. Some places to include keywords on your page are title tags, metadata, URL links, and alt tags.

Quantity. The more frequently you can insert those keywords into the content, the better.