Alright, so here’s what’s up with getting the attention of today’s consumers.
Video, video, VIDEO.
Social Media is my ish, my specialty. I know it and I get it. I spend roughly 200% of my day scrolling on my phone, clicking on my laptop, and double-tapping my fingers to death on Instagram. And I’m quick. Quick to look, quick to read, quick to ignore. But let me tell you. I will stop for a video. I will stop scrolling to watch a video. I can take away more information and more subject from a two minute video than I can from glancing at a screenshot of a funny tweet for two seconds. After watching a video, 64% of users are more likely to buy a product.
Maybe you think I am a little biased since my job is to literally run and operate and manage social media (across many channels) for various companies and organizations.. BUT that is EXACTLY why you should listen to what I am saying. I know what I am talking about. And it takes a lot to get me to stop and read a full-length post or click on an image to find out more. The use of videos in social media marketing has skyrocketed to the #1 spot for businesses. Facebook is getting more daily video views than Youtube. Video in an email leads to 200-300% increase in click-through rate. I mean COME ON!
Imagine, someone stopping to read an article that explains your brand or your mission; a three minute read with nothing to show for it except, most likely, a headache induced by the Times New Roman and excessive paragraphs. Now imagine this: a thirty second commercial that does ALL OF THE ABOVE without the headache!
⅓ of all online activity is spent watching video. This number is huge and you may think that with the abundance of video advertising getting customers to remember your brand is a disconcerting challenge. But companies are spending more than ever on video advertising to ensure that customers and prospective buys remember who they are. 80% of Internet users remember the video ads they watch online. Video on a landing page can increase conversion by 80%. The facts are there.
I’m more willing to click through to a brand that has shown me that they invest their time and money into proper and effective social media marketing. Show me how badly you want my attention and I’ll probably give it to you!
Granted, it isn’t always the easiest or cheapest to create but the benefits outweigh that and the ROI can be astronomical. Facebook and Twitter have figured it out. They have made it so easy for you to be seen and to be heard and to make money. Sorry if this seems a little scatterbrained but if you leave this exchange with only one thing, let it be this: Video is the way to go. If you have a message, a product, a call to action, then put it in a video. It’s the #1 way to capture the attention of the audience you’re going after for your business, brand, or company. Don’t be afraid. Be a winner.