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How to Tell a Story on Social Media

How to Tell a Story on Social Media

In the venerable words of Britney Spears, “gimme more, gimme more, gimme gimme more.” The basic Instagram, Facebook, YouTube and Twitter isn’t enough for consumers today. Now, companies are turning to Snapchat and Instagram Stories to give the content that...
How to Approach Writing a Commercial

How to Approach Writing a Commercial

Questions to Ask Yourself When Writing a Commercial When you’re writing the narrative for an advertisement, story is the most important aspect when trying to keep the attention of your audience. While there are many more points to consider when constructing your...
Our Tips for Optimizing Your Social Media Reputation

Our Tips for Optimizing Your Social Media Reputation

The world has changed. We’re long past the point of no return with digital media, so let’s stop saying the “world is changing”, and let’s think differently to adapt to this new era. Today EVERYONE in business needs to have some sort of digital, visible presence online...
Why (Original) Content Marketing Is Key

Why (Original) Content Marketing Is Key

Good advertising, especially digital advertising, needs to capture attention and hold it for at most a few seconds. It also needs to feel genuine and, original to what your business and service is about. This sounds pretty obvious, and it should be! But there’s...
What We Mean When We Say “Brand Identity”

What We Mean When We Say “Brand Identity”

You’ve probably heard the phrase at some point, brand identity. Almost certainly you’ve heard of branding. But what exactly is everyone talking about when they talk about brand identity? A lot of marketing businesses and advertising agencies like to talk about...
Why You Need To Leverage Digital Advertising Today

Why You Need To Leverage Digital Advertising Today

It’s no surprise that on a blog for a digital advertising agency like YellowBox, we’re going to say you need to switch over to digital advertising. Or at the very least, start committing some of your advertising towards digital markets. But to really explain why...