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Our #1 Tip For Making Good Ads

Our #1 Tip For Making Good Ads

If you’re in the business world today you’ve probably heard and keep up with enough acronyms you’ve thought about writing a book on them (haven’t we all). We both know we don’t need, or want, to repeat those acronyms any more times than we have to in a single day,...
How to Choose Logo Fonts

How to Choose Logo Fonts

Font logos, more so than abstract graphic logos, fall out of style quickly. Without having to do an update every few years, erring on the side of timeless is always best. Many fonts can get dated really fast. Check out dafont.com. They all look great. But most would...
Why QR Codes (Still) Matter

Why QR Codes (Still) Matter

Some of the questions we’ve been getting about social media are not solely about the outlets but how to direct people to those outlets. Is that the mission of the website? Of other social media? Will word of mouth alone get people to the Facebook page? Well, our...
Why You Need to Focus on UX

Why You Need to Focus on UX

This sounds obvious. It is. Make something pretty and the people who go there will like it more. They’ll even tell their friends about it. But what happens when you want to get your basic product out there, whether it’s a site, an app, whatever. While the backend may...
Tool Tip: Sprout Social

Tool Tip: Sprout Social

So naturally, running a digital advertising agency has my team and I posting to tons of Facebook, Twitter, LinkedIn, and YouTube accounts. It gets busy. And unless you meticulously write down all of your passwords in a little journal (which you should), you’re bound...
Tell Your Customer’s Story, Not Your Own

Tell Your Customer’s Story, Not Your Own

Most businesses in any given industry are the same. My company can get you set up on AdWords just as well as another, equally experienced digital advertising studio. So what makes a company different? Quite simply, how it makes its customers feel. So why, then, are so...